Fratelli Forlano
Packaging
Fratelli Forlano is a wine project born in Cerignola, Puglia, led by two young brothers seeking to reinterpret local winemaking tradition through a contemporary lens. Developed by Holy Studio, the project included brand strategy, architecture, visual identity and label design, creating a system that bridges memory and renewal.
Inspired by Cerignola’s history, cultural heritage and symbolic characters, the identity combines sophisticated typography, deep natural tones and contemporary graphic elements to bring freshness to a visually conservative category.
The first three wines in the line, Neroconte, Rosaduca and Deacere, reinterpret regional figures and narratives in a lighter and more approachable way, helping the brand connect with a new generation of consumers while remaining deeply rooted in its territory.
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