Bard’s Tales

Bard’s Tale is a welsh spiced rum brand created by three brothers to share the stories, culture and imagination of Welsh heritage through a contemporary lens. Its identity draws on the legend of Blodeuwedd, a woman fashioned from flowers who is later transformed into an owl. The label intertwines these two forms, capturing the duality of her story through vibrant colours, delicate botanical elements and luminous foil details. Deliberately designed to resemble a fragment from a book of Welsh folklore, it combines parchment-like textures and handwritten typography with a contemporary visual language, resulting in a distinctive label that brings a centuries-old tale into the present, inviting each bottle to become the beginning of another story.